Wild Spirits was an identity created for my Identity design class at MSU. I was tasked with building the brand of a fictional business that I came up with. The business that I chose to create was an animal sanctuary/bar called Wild Spirits that was based in Michigan. Each piece in this campaign allowed me to further explore the brand that I was building. The first pieces created were the letterhead, envelope and business cards. Then I made our cocktail menu, magazine ads and finished with the website.
