Women’s Month 2020
The Women’s Month 2020 campaign was a project that my partner and I created for our spatial design class. We were tasked with solving a problem on campus with design solutions. Most of our classmates chose to take on a mapping or navigational problem, but Zoey and I wanted to dive a little deeper. We are both passionate about feminism, so we chose to use environmental design to empower our fellow ladies at the business college, within the Minskoff Pavilion on Michigan State’s Campus. Below is our mission statement.
Women are often underrepresented in the professional world, which can be intimidating for young professionals working towards their future in the college of business. Our mission is to provide wayfinding throughout the Minskoff Pavilion in the college of business that highlights female alumni and the impact they have made in the industry during international Women's Month in March of 2020.
This first section shows the super graphics and classroom projection pieces that we made as well as how they would be displayed in the environment of the Minskoff Pavalion.
These are the print pieces that detailed the events that we created to center this campaign around. We also included resources for women in the business college, like clubs and organizations that empower female business/entrepreneurial students.
Lastly we have our spotlight posters. We chose a few notable female alumna from the business college to highlight and made posters that can be viewed from the front a back given the unique slatted walls in the pavilion.
